Posted on Leave a comment

Making iPhone App Rank Top on The Internet

Making iPhone

If you published your app in the iPhone app store, then you would love to see your app getting downloaded by as many people as possible. This is something true with all app owners and nothing strange. With more than thousands of app on the iPhone app store, it would be really difficult for any new publisher to make his or her app visible to masses quickly. There are many ways to improve the visibility your app in the iPhone store and we will be discussing them briefly in the following.

Doing SEO is one of the best recommended strategies to improve the visibility of your iPhone app. SEO stands for Search Engine Optimization, which is all about optimizing the app or app page to the search engines. This make your app page more visible to the people, who are using the Internet search engines. Today, almost all the people find the new apps by using the search engines. If the search engines do not display your app details on the front page, then people will have less opportunity to know and download your app.

Keyword research is one of the important activities for achieving good results through App store search engine. You already know that people use some keywords to find any new apps of their interest. Therefore, you should choose a keyword that is relevant to your app. You should imagine and guess the keyword that your potential customers may type to find your app. Thinking like an end customer could help you find suitable keywords for your iPhone app. It is always better to avoid generic keywords and keywords with a huge competition.

After you have gathered a list of relevant apps, then you should further optimize keyword for better results. From July, the app developers were asked a list of keywords, which will be published on the meta data of the app store. Remember that the maximum length of the keywords is 255 characters and they can be altered when you want to submit a new version of the app. If you have an existing app, then you can add the keywords to the description. Remember that this method works for existing apps and not for new launches.

You can also add the keyword in other fields such as title and developer name. This helps your app to rank well in the store and search engines. But, if you have a plan of releasing different versions of the app in future, then you may need to edit the keyword and name, which is not good for SEO. So, it is good to employ this idea only when you do not need to change the keyword/name in the near future.

The iPhone store has not revealed how their search engine works. However, many experts have found the behavior of the app search engine through various trial and error methods. Experts have found that iPhone app store gives preferences to the app that values the user reviews. You can write your own reviews or ask your friends and well-wishers to write reviews about your app. If you have not followed the above steps, then you should try them immediately.

Posted on Leave a comment

Finding the Right Mobile Ad Aggregators

Right Mobile Ad

We are already aware of the fact that mobile ad marketing is increasing in rapidly with penetration of various mobile ad networks. These days, more advanced mobile websites are looking to link with various ad networks to boost their profits by using the own ad servers. This simply reveals a trend of the market in which a variety of third party providers have become ad network optimizers and aggregators. Now, let us look in what ways these services provide benefit to the marketers.

The first benefit is that it lets you combine various ad networks into a single website. They help to find the right ad network to be used in particular mobile handsets or country. A single ad network would not be able to achieve higher fill rates. But, the third party providers can make sure that your marketing efforts get higher fill rates every time. Usually, people will be bored to see the same type of advertisement provided by the single ad network. But ad aggregators thwart this issue by publishing different ads to keep your marketing efforts look new and fresh.
Marketers always look for the ad that provides more revenue per click. With the help of ad optimizers, it is easy to find out the ad that offers more money per click available in varieties of networks. Right now, there are many mobile ad aggregators to provide the needed service. Instead of selecting an aggregator randomly, it is necessary to put lots of efforts in picking the best one. One can see the demo provided by the different aggregators to determine the best one.

You should also see, which aggregator is charging less commission from your profits. There are many websites that contain reviews and details about different aggregators. Each aggregator gives its own advantages and limitations. It is necessary to review each one to find out which is one suitable for you.